YOON&YANG

SB(Suakbuam) Hong Partner

TEL 82 2 6003 7084
FAX 82 2 6003 7034
E-MAIL sbhong@hwawoo.com

SB(Suakbuam) Hong provides legal advice in the corporate legal field, including antitrust, distribution/platform, and subcontracting.
Mr. Hong has represented numerous companies in relation to various issues under the Fair Trade Act, including cartels, unfair support, distribution/platforms, agencies, franchises, distribution, and labeling and advertising. He provides regulatory advice in a variety of industries, including platforms, mobility, distribution, restaurants, consumer goods, real estate/construction, etc., and has diverse experience and capabilities in Fair Trade Commission investigations, deliberation response, administrative litigation, and other dispute resolution. He was selected as a future Star by Benchmark Litigagion (2024), Korea's Top 100 Lawyers by Asia Business Law Journal (2020, 2021, 2022, 2023), Best Lawyer in antitrust/compliance by Korea Economic Business (2020, 2022, 2024), Rising Star in distribution/platform by Korea JoongAng Daily-Korea In-house Counsel Association (2023) and the Leading Lawyer in antitrust by Legal Times (2022).

Experience

2012-present Yoon & Yang LLC
2023-present Member, Writing Committee (Agency Act), LAWnB Online Commentary
2021-present Outside Director, OA Corporation
2018-21 Legal Advisor, Australia Korea Young Professionals Association (AKYPA)
2012 Associate, Barun Law
2006-09 Legal Affairs Team, Samsung Engineering

Education

2022 Sogang University Business School ESG Management Program
2018 Melbourne Law School, Master of Competition and Consumer Law
2012 Sogang University School of Law, J.D.
2004 Sogang University Department of Law

Representative Matters

[Retail]

Advised on a retail company’s violation of the Act on the Large Franchise and Retail Business (H Department Store)

[Subcontracting]

Advised on an apparel company’s violation of the Fair Transactions in Subcontracting Act (L Fashion)
Advised on a system integration company’s violation of the Fair Transactions in Subcontracting Act (Company H)
Advised on an advertising agency’s violation of the Fair Transactions in Subcontracting Act (Company L)

[Unfair Trade Practices]

Advised on a retail company’s general unfair trade practices (H Department Store)
Advised on a confectionary company’s general unfair trade practices (L Confectionary Company)
Advised on a mobile carrier’s general unfair trade practices (Company K)

[Cartel]

Advised on a bid-rigging case of construction companies in respect of high-speed railroad construction (3 companies, including Construction Company K)
Advised on a price-fixing case of steelmakers (Company P)
Advised on a price-fixing case of petrochemical companies (Petrochemical Company M)
Advised on a price-fixing case of a wire manufacturer (Wire Company G)
Advised on the KFTC investigation and administrative proceeding in respect of the cartel of automobile parts manufacturers
Advised on the KFTC investigation in respect of the cartel of seven pre-insulated pipe manufacturers
Advised on the KFTC investigation in respect of the cartel of 14 businesses related to the Korea Electric Power Corporation’s tender for watt-hour meter
Advised on the KFTC investigation and administrative proceeding in respect of the bid-rigging of construction companies on the 1st Turnky construction of the Four Major Rivers Project
Advised on the KFTC investigation in respect of the bid-rigging of construction companies on the Daegu Metro construction
Advised on the KFTC investigation in respect of the bid-rigging of construction companies on the Honam High Speed Railway construction

Awards

Future Star, Competition/antitrust, Benchmark Litigation Asia-Pacific (2024)
Korea’s Top 100 Lawyer, Asia Business Law Journal (2020-2024)
Best Lawyer, Antitrust & competition, Korea Economic Business (2020, 2022, 2024)
Rising Star, Platform·Distribution, Korea JoongAng Daily (2023)